The main event: Blue Jays get patriotic in opening day ad.
Photo credit: https://x.com/BlueJays
The Toronto Blue Jays have always taken pride in being Canada's team. That's why their fanbase is so big, they represent 40 million people. So it comes as no surprise that their new ad spot for the 2025 season emphasizes this point.
And yet, this time it feels different. The ad spot, titled "Main Event" is not just about being a Blue Jays fan, it also emphasizes what it means to be Canadian.
In fact, MMA journalist Ariel Helwani who narrates the piece, opens it by saying that he is Canadian, and a proud one at that, and he loves the country, its people, and the Blue Jays.
It's a powerful message that seems particularly poignant at this time, and one that looks to inspire a fanbase that has grown increasingly fickle and fragile over the last couple of years.
Given his background, it is unsurprising that Helwani relates the Blue Jays to the resilience of a fighter, saying that true champions are born when their backs are against the wall; true winners are known by how they can pick themselves up and dust themselves off.
Calling 2025 a fresh start, Helwani encourages all Canadians that now is the time to jump on the wagon, and go all in for the Blue Jays.
Being a Blue Jays fan is more than just supporting a team. It's about supporting our country's team. The one and only. - Ariel Helwani
Wise words.
Canada has become more united than ever in recent weeks. Now let's see if Canadians can unite around the Blue Jays.
| POLL | ||
MARS 27 | 117 ANSWERS The main event: Blue Jays get patriotic in opening day ad. Do you agree with the Blue Jays new ad? | ||
| Yes | 82 | 70.1 % |
| No | 35 | 29.9 % |
| List of polls | ||
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